It is common knowledge that Search Engine Optimisation is the way to make sure your website gets visibility online. Keywords, inbound links, and blogs are ways to really put your website out there, but did you know that you can use Twitter to do the same? Google and Twitter have a partnership which ensures that tweets turn up on the first page of search engine results. Have you noticed how whenever you search a brand name the third or fourth Google result is tweets from that brand or tweets about the brand? Hashtags are also a popular way of getting information online. Twitter has around 330 million active users – imagine the untapped potential of such an audience to increase your website’s views. Using Twitter is thus a great way to reach out to a larger audience. As a website owner, you can use the Google-Twitter partnership to your advantage. Mentioned below are a few easy ways to combine Twitter and Search Engine Optimization to really put your website out there for the public to see.
How Twitter Can Help You In Search Engine Optimization
Your website’s ranking on the search engine results page will increase with more shares on social media (such as Twitter or Facebook). Make sure the sharing isn’t spam – it should be done according to a schedule and for appropriate reasons. Keep reading to find out other easy ways of using Twitter to improve SEO.
Connect Twitter to Your Other Social Media Accounts
Make sure that whenever you are sharing something about your website, it automatically gets shared on all your social media (especially Twitter). You even have the option of ensuring that a tweet is sent out every time you update your blog or update your website. This will allow you to reach out to the massive Twitter audience, increasing the chances of your website getting more visitors. It will also highlight the regularity of your updates, therefore emphasizing on the activeness of your website.
Create Your Twitter Profile Keeping in Mind SEO
Your Twitter profile and bio if made creatively can attract a lot of people. Your username should be consistent across all of your social media – this will allow people to easily access your profile and website on different platforms. Use your website’s link to your Twitter profile link. Do not change your username unless necessary – you might lose a big chunk of visitors if you frequently change your username (they will be unable to look you up). Avoid using numbers in your Twitter username- this looks spammy. Use your website related hashtags on your Twitter bio as this will let more people directly access your website. Your Twitter profile can even have a brief summary of your product or website. Pinned tweets can have links to your website (especially the landing page), making sure whoever clicks on your Twitter gets a chance to directly visit your website. Your website should also have links to your Twitter account – mutual linking is an SEO tactic that will get you better search engine rankings. Choose a profile picture that encapsulates your website or company’s purpose – ideally, it should be the logo.
Related Post: True Value of Social Media for Your Business
Turn Your Keywords Into Hashtags
Hashtags are the keywords of Twitter – the main method of looking for information. Keywords help users find the content they are looking for, and hashtags do the same on Twitter. Use your website’s keywords as hashtags whenever you share a tweet. However, avoid going overboard with the number of hashtags as it might then look like spam. You can use up to 3 hashtags in a single tweet. Over time, notice which hashtag gets you the most views, and then proceed using this hashtag wisely. Also make sure that your tweets have links, images or videos, as this will attract more people.
Reshare and Retweet
Regularly share relevant and evergreen content from your website, and retweet your tweets that have information related to this. Retweeting will allow you to reach out to more people, and will emphasize the importance of the content within the tweet. Resharing will also put in focus the main content of your website. Resharing and retweeting should be done at regular intervals – otherwise, it might look like spam. Just make sure not to share the same tweet more than once in a day. It would be even better if other people retweet your tweets – this will show people that your content is good enough to be shared by other people. However, don’t just tweet links – tweet information that is relevant to your website. You can retweet other’s tweets if it’s related to your content. Make sure your tweets are interesting and eye-catching – use wordplay or even humor if applicable.
Also Read: Building a Social Media Campaign from the scratch
Put That Twitter Button on Your Website
The most obvious method of combining Twitter and SEO is to have a Twitter button on your website. It is an easy method to share pages and reach out to people.
Interact With Your Audience
Just tweeting, retweeting and sharing is not enough – you need to interact with your audience in other ways as well. Always answer their queries on time, and appreciate their reviews. It is important to validate the people who take out time to comment positively on your website.
Add Your Twitter Username to Your Business Card
Business cards aren’t very popular nowadays, but in the instances that you do get to share them make sure you have added your website’s Twitter handle (@username) on it. This can get you a few more followers and views for your website. Whenever people will look your Twitter up, they will most probably also visit your website.
Remember, the focus is on your website. All our microblogging platforms (such as Twitter and blogs) are basically to support your website and get more visitors to it. Be honest and dedicated to your website – there is no point using SEO methods for your website if it doesn’t have quality content. Also, have patience – it will weeks or even months for you to see the change in traffic to your website. The Google-Twitter partnership is a resource that must be tapped by anyone investing in SEO. Using the methods mentioned above, you can use Twitter to increase the visibility and accessibility of your website.
Recommended Post: Social Media Marketing in a Nutshell
