Increasingly, consumers are turning to the internet to fulfill their desires, particularly when it comes to fulfilling their sexual fantasies. After all, ordering something online and having it delivered to your door is far more convenient, and it also protects your privacy. In a sex toys store, you don’t want anybody looking at you funny when you purchase an arousing item like a sex toy.
Breakthroughs in web technology and the availability of readymade eCommerce programs have made it possible for anybody with no coding experience to start an online shop and begin selling things immediately. A slew of e-commerce companies catering to adults has sprung up in recent years. The competition is fierce even for a specific genre of Adult sex toy vibrator.
We all know that more than 90% of the results for sex toys from potential buyers will originate from Google. In light of Google’s ever-evolving search engine algorithm, it may be a death sentence for your Adult e-commerce company to implement a substandard SEO plan.
Search engine optimization (SEO) for adult websites
- Exploration and Evaluation of Potential Keywords
One of the most formidable weapons in the arsenal of a good SEO approach for adult websites and companies is keyword research and analysis. Never forget that your Adult ecommerce store’s keyword search is a vital link between you and your target audience.
If you want to attract the correct kind of consumer, you may use phrases like “Greatest kinky handcuffs” or “How to pick the best dildo online.” Adult sex toys are a very lucrative market. Still, many company owners fail to target specific keywords and phrases because they concentrate on a broad range of topics.
- The Study of the Competition
Understanding and adapting to your competitors is a definite approach to succeed in the highly competitive world of adult websites! Many of the top performers in the adult internet e-commerce market can be found in the Amazon jungle, and you can discover instances of many of them. To fine-tune your SEO approach, you may refer to their successful SEO tactics as a guide.
- Analysing and Improving Your Site’s SEO
On-page optimization is still the pinnacle of SEO success. To outrank your competition in on-site SEO, you need to use keyword stuffing sparingly and generate content relevant to the searcher’s purpose. To guarantee a better Google ranking, do this.
- Creating a piece of content
Erotically worded sentences may enchant potential clients and encourage them to make a purchase! Descriptions laced with sultry sexual connotations will enhance the allure of these fantastic adult items. Customers should be aware of the product’s sensual joys (or anguish, as the case may be) before purchasing it.
- Link-Building for Adults
Link building is a must with the fantastic material you’ve already created! Both terms and links are intertwined in search engine optimization. The quantity of high-authority and relevant backlinks your website gets from other websites is how search engines like Google evaluate your website’s trustworthiness.
The majority of popular websites will not provide a link to a sexually explicit website. Adult link building becomes ten times more difficult as a result of this. Adult niche SEO is more challenging because of the absence of regular link-building chances.
How to do SEO for Online Adult E-commerce Stores/ Sex Toys?
Sex stores, which sell sexual accouterments, are trendy on the internet. This business, like many others, competes for every consumer and strives to separate apart from the rest of the pack. Everything is done behind closed doors, of course.
Unfortunately, sexual shop suggestions, reviews, and comments are still unclear. People who bring up the subject publicly report feeling uncomfortable. Because of this, it is tough to execute SEO for pornographic websites.
- Keywords for a sex shop’s search engine optimization
The foundation of every adult ecommerce website’s SEO strategy is a well-chosen set of keywords that will help it rank higher in search results. Make use of tools like Ahrefs or Senuto while deciding.
In addition to industry-specific keywords that bring traffic to your website, local keywords help pinpoint the page’s exact location. Local SEO is critical when a sex shop also has a brick-and-mortar location.
- Enhancing some terms in the text
Your website should be optimized before you begin SEO for sex shops operations. You should verify that the names of the main page, sub-pages (category), product pages, and subcategories all have significant meanings. Every sub-page must have a title & meta description that include particular keywords relevant to the company and the website.
Key terms applicable to the landing page and specific sub-pages should also be included in headers. Check out our blog article on a website header to learn more about them. To learn more about the impact of metatags on SEO, visit our previous blog article.
- It’s all about the content
Robots from Google. All giant adult internet retailers make the same error regarding quality and original content: forgetting about it. Most firms construct product lines without any explanations or copy the manufacturer’s written descriptions for their use.
The sex store SEO strategy is hindered because the reports have been copied and pasted from one page to the next. Due to lack of content, the business does not become popular, despite the company’s many marketing efforts. You may learn more about this issue by reading our previous post – Duplicate material. I’m not sure what to do about it.
Suppose you own an online business selling sexual items. In that case, you may publish an article on the best vibrators to get started with. Beyond the required words on the homepage and numerous sub-pages, consider operating a corporate blog that will boost the quantity of excellent information on your website and permit inbound links to your goods!
- Linking is the Key
Adult e-commerce SEO relies heavily on the use of an adequate link database. It’s essential to be careful and precise since not all locations are eligible for linking, and not all pages enable it.
You should undertake rigorous research to compile a comprehensive list of safe sites with high PageRank and TR that do not forbid 18+ material to prevent being blocklisted or punished. It’s not going to be easy as you would expect. Topics such as these are often not allowed in most forums, ad agencies, or social networking sites.
- Seasonality and out-of-the-ordinary occurrences
Consider the sexy sector, particularly online retailers with lingerie and lingerie accessories, to be seasonal. The sex shop’s SEO strategy should consider that it receives a lot of traffic at certain times of the year.
During the festive season and just before Valentine’s Day, there is a greater demand for sexy accessories. As a result, you may want to consider generating profile links that include words like “present” or “Valentine’s Day,” etc.
- On-site
On-site work began with a renaming of categories. As a result, they must be restructured to fit the targeted keywords better. The following step was to optimize the homepage and include important keywords in the content. In addition, we improved the title and meta descriptions, which are critical for better Google rankings and a higher click-through rate. Each of the headings has its section.
Titles and meta descriptions were also used correctly on product and category sub-pages. There were many redundant text and words that needed to be streamlined. Next, we examined the URL addresses and deleted any superfluous capital letters, symbols, digits, & ID numbers from the URLs themselves.
- Off-site
Off-site link development was a key component of our efforts to increase Domain Rating. It was complicated because not every site can connect to a page with sexy accessories. As a result, we focused our efforts on sites that allow material for those above 18.
Also Checkout: 10 of the Worst Adult SEO Mistakes
The Importance of Adult Website SEO
Adult website SEO is regarded as a less-explored area than traditional SEO because of its nature. A few companies specialize in adult website SEO, even though the adult industry is flourishing online and accounts for a significant amount of worldwide Internet traffic.
It’s a shame, considering how many people worldwide look for information on the internet related to the sex and drug markets. Adult company entrepreneurs often make the mistake of believing they can succeed independently. They incorrectly believe their specialty is an ‘alternative’ or even ‘underground’ business sector and are bound for success.
As a result, they completely ignore the intense worldwide competition they confront. Millions of websites are fighting for exact keywords and market share, from online sex stores to escort services to pornography sites.
In addition, studies reveal that the main search engines lead the great bulk of adult-themed web traffic. You can’t expect to generate much traffic to your site if you don’t use adult SEO techniques to appeal to the main search engines.
About 95% of all global online traffic is now directed by search engines, mobile devices, and desktop computers.
E-commerce Gains from SEO
- Increasing the popularity of a company’s name
For low-cost brand recognition, most eCommerce businesses need search engine optimization. The first site of search engine results or Google’s Answer Box may be a potential customer’s first encounter with your business.
It could serve as a reminder that she has previously visited your site. Consequently, some people see a high position as a recommendation, which increases the probability that they will click on a top search result.
- Increasing the volume of goods and services sold
A continual inflow of new customers is necessary for the conventional marketing funnel to work. Search engine optimization (SEO) plays a key role in delivering low-cost visitors at the awareness stage.
SEO also plays a part in the earlier phases. The goal of consumers’ keyword selections shifts from informative to transactional as they progress from knowledge to curiosity (research) to action (buy). Shoppers are more likely to convert if targeted at the right time and in the right place on your site.
- Increasing the quality of the information presented
It’s a good idea to target keywords with many potential customers. Other information, such as how-to articles and buyer’s guides, has a longer shelf life. SEO is beneficial for certain forms of material.
Traffic increases may be achieved at little or no expense by optimizing content. All that is required is an awareness of the search terms people use, knowledge of how to write SEO-friendly content, and time.
- Extending the reach of retargeting
Your paid search team may use cookies for remarketing visitors who came to your site via organic results or other methods. When people leave your website and continue their trips, you’ll be able to show them your display adverts. Your retargeting audiences will grow in size when more individuals visit your website due to your marketing efforts.
Retargeting for SEO makes even more sense if you consider visits to the content at the very top of the marketing funnel. Your brand is a constant reminder to customers while they browse the web.
- Capturing the tail end of the market
More than one-fifth of all search queries are entirely new to Google. The long tail comprises cryptic, one-time terms like these, which account for approximately 40% of all searches, yet drive few individual results. As a bonus, the conversion rate for long-tail periods is greater than that of other keywords.
Conclusion
Anonymity is the most critical aspect for internet retailers selling sexual items. Customers are concerned about their privacy and the safety of their shipments, which is a factor in their decision-making process. As a result, they should be given it by the retailers. There are no longer taboo subjects in today’s society.
Even online, these “subjects” remain banned, and few people publicly admit to viewing sexual websites. It turns out that the sexual sector is still one of the most difficult industries for SEO professionals to work inside.
Several sub-niches within adult eCommerce may be explored and profited from. Instead of concentrating on sex toys, include things that enhance enjoyment in your inventory. Traditional sex toys, such as vibrators and handcuffs, are always available. Still, you may also offer new and unusual goods to keep things fresh.
It’s essential to cater to a wide range of tastes while maintaining a sense of order. As far as possible, make clear distinctions between each category in your catalog. Keeping a low profile ensures that your platform’s users have a private purchasing experience.
Also Checkout: How to produce & make money from legal adult content?
